Passenger Satisfaction Evaluation and Achieving Sustainable Integrated Urban Transport: Structural Equation Analysis Based on Macau Data

The sustainable development of urban transport is the key to development. This study analyses and identifies evaluation indicators affecting Macau’s transport, relationship between relevant passenger satisfaction, thus contributing improvement public services. uses a questionnaire collect data. Based on current situation social groups, mainland students in Macau who were selected as target group are significantly different from residents tourists Macau; their needs perceptions more intense. group’s those tourists. set satisfaction with reflect them. After analyzing determining indicators, structural equation modeling was applied establish models three Finally, shortcomings services reflected through standardized coefficient weights satisfaction. results show that seating arrangement smoothness travel need be improved, dial-a-ride service’s price setting waiting time improved. setting, convenience hailing, payment method taxi service In contrast, overall, level higher than service. Therefore, findings have important policy implications for policymakers, should not only focus optimizing daily operations but, importantly, improving mentioned above, which great value enhancing passengers’ perception also crucial achieving Macau.